As every manager, senior executive and founder engages with how they will add value in this new era of AI, it is important to note that the point of departure for most this year is the same. Will we outpace artificial intelligence? From the perspective of pace, the assumption is that we entered the same race. However, others might assess the environment and challenge the value proposition of artificial intelligence in their own industry.
Deny, deny, deny – you will still make it through the year, but the level of market relevant tangible impact might be challenged, because you choose not to address the obvious. So, the very first step to innovation at the time of artificial intelligence is positioning the organization within the AI ecosystem.
Where is your industry in terms of addressing AI impact on operations, where is your particular organization in terms of fit to market. Is there the potential to capture market share through AI adoption. Has the market left your business behind? All of these are necessary discussion points if you wish to influence the direction of your business and improve your market standing. Unpacking the areas and avenues in which AI impacts your industry is essential, avoid hearsay and develop some tangible results of your own. You might not lead in one year, but you could be considered a stronger competitor than in the past.
Still wondering about the statement of market fit challenges, take note that AI has moved the market into a higher ratio of expectation. Technically moving your cheese. What was brilliant in the past is no longer as revered. The concept of new has lost its glow, so assess where you want AI to work for you. Don’t just use it as a fad for zany advertising, that will fade fast.
Can you afford to go forward without an AI strategy; maybe. Should you do so; probably not. AI will happen with or without your permission. The work has already been done to significantly improve outcomes for most industries. The adoption of AI is the catalyst for innovation.
